Do you Practice What You Preach When You Speak?
Do your words match your actions when you speak?
I recently attended an event where the speaker taught the audience how to make more money in business and have more time for activities we enjoy.
She talked about raising fees and charging what you’re worth. She suggested working only with people who understand the value of your services and will pay the price with no questions asked.
Her talk served as a nice reminder.
A Surprise Ending
At the end of her presentation she offered us the opportunity to buy her new e-workbook. The workbook, designed to help us make more money, retailed for $97. She offered it to the group for $17.
If my math is correct, that’s a discount of around 83%.
I immediately wondered if anyone else noticed the contradiction.
I spoke to a few attendees who expressed their confusion about her message versus her offer.
The speaker’s credibility disappeared.
“Are you going to give her feedback?” one woman asked me. “You should.”
I thought for a moment. I was curious about her reasons for discounting.
I approached the speaker with that curiosity. I thanked her for sharing the information and then asked her reasons for the price discount.
She crossed her arms in front of her chest and let out a nervous giggle. “I was told this group wouldn’t go for a $97 price point.”
She had just told us to charge our worth to make what we need to care for our families and contribute to society. To work with people who will gladly pay the price because they understand the value.
And yet she made an offer that went against her own advice. She discounted her workbook for a seemingly non-ideal audience.
To establish credibility and trust as a leader, practice what you preach
When I teach presentation skills courses, I can’t expect the audience to trust and believe me if I fail to speak and present myself with confidence. To ensure my actions and words are aligned, I practice my skills daily.
To establish credibility and trust with an audience a speaker must practice what s/he preaches. Align actions with the message and commit to continuous learning and practice. Work with a coach, join Toastmasters, read books/blogs, or practice at home to ensure your message is heard and understood by the audience.
What do you think? Have you ever seen a speaker whose actions are out of alignment with their message? Do you lose trust and credibility? Would love to know what you think.